Visual Identity

Visual identity is how your brand shows up and is recognized across every touchpoint.

At Swash, we design identities that are intentional and considered from the start. Each element is chosen with care, working together to create a look and feel that’s clear, consistent, and usable in real life—not just in presentation.

This work is for businesses that want their brand to feel confident and grounded. An identity that’s easy to apply, flexible as the business grows, and strong enough to last beyond launch day.

This typically includes:

• Logo systems and marks

• Typography and hierarchy

• Color systems

• Supporting graphic elements

• Usage structure and guidelines